LEADERSHIP

Martin is the Founder and Principal of PinPoint Marketing Programs. 

 

Previously he was a Partner at Bullseye Marketing Systems where he served as the principal business development executive for Bullseye since 2007.  He leads PinPoint’s sales & marketing efforts focused on developing and executing automated lifecycle retention & renewal marketing programs for subscription-based businesses. He has been one of the true pioneers in providing the thought leadership and the technology capabilities to enable Fortune 100 business-to-consumer brands to adopt/engage in data-driven, cross-channel marketing programs.

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Martin has a 20+ year track record of growing entrepreneurial businesses in marketing technology, IT security, health care and the financial services industries. Prior to working in business development roles, Martin served as an Assistant to Former Secretary of State and NATO Commander, Alexander M. Haig, and held various government relations roles on Capitol Hill and for the Philadelphia Chamber of Commerce.

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Martin holds a BA in Government from Franklin & Marshall College.

An avid entrepreneur & sportsman, Martin is married and the father of two daughters. He and his family reside in Ardmore, PA.