ABOUT

PinPoint Marketing Programs is a boutique marketing technology service provider which develops and executes automated, data-driven, 1-to-1, cross-channel life-cycle marketing programs for business-to-consumer brands.

 

PinPoint has unique experience in developing marketing workflow architecture and integrating/unifying disparate and complex data sets (Billing/CRM/Legacy/3rd Party, etc.) to create “smart/actionable” data for marketers.  This enables companies to leverage their customer data and their business intelligence more effectively and to develop relevant, hyper-personalized messaging - customized to the individual customer level - which drives the success of PinPoint’s closed-looped lifecycle marketing programs.

 

PinPoint’s automated execution technology enables organizations to deploy highly targeted, data-driven, cross-channel lifecycle marketing programs.  PinPoint applies marketing data to a set of business rules & logic to automatically treat the customer with triggered tactics (both date-calculated & behavior-based) across Email, Web (PURL), Print, SMS, Social and Smart Video.

 

To learn more about PinPoint’s proprietary methodology, please contact Martin Smith at msmsith@pinpointmarketingprograms.com or 610.969.9144.